Designing experiences grounded in empathy, clarity, and impact

Hi, I’m Anant. I design systems where human reality meets business impact.

For more than 20 years, I’ve worked at the intersection of UX design, service design, and experience strategy—helping organizations turn complex, messy problems into experiences that actually work in the real world.

Backed by two master’s degrees in Human Factors and Information Design, my approach starts with a simple belief: when we design for how people really think, decide, and behave, better outcomes follow.

What I bring:

A Systems-Level Lens
I connect products, services, and journeys across B2B and B2C ecosystems—bridging user needs, employee workflows, and business constraints into cohesive experiences.

Player-Coach Leadership
I lead as a servant leader—setting clear direction, staying close to the craft, and removing friction so teams can do their best work and grow into strategic owners.

Outcome-Driven Design
I design beyond screens and features, grounding decisions in customer insight and business intent so every experience delivers measurable impact.

This portfolio reflects how I think, how I lead, and how I approach complex problems—with empathy, clarity, and a strong bias toward outcomes that matter.

When I’m not designing, you’ll find me reading books, listening to podcasts, on a yoga mat, on a meditation cushion, volunteering, or hiking in nature. These practices help me slow down, listen more deeply, and design with greater intention.

Anant Patil

Education

Master of Science

Information Design & Comm.
2008 – 2010

Kennsaw State University

Master of Science

Human Factors Engineering
1999 – 2000

Clemson University

Bachelor of Science

Production Engineering
1995 – 1999

Univ. of Pune, India

Certified Human Factors Professional​

2005

bcpe.org

Certified Design Thinking Practitioner

2020

Luma Institute

Six Sigma Green Belt

2014

Cox Communications

Experience

GenAI Design Strategist

AIG | March 2026 – Present

Turning generative AI into a competitive advantage — not just a capability. At AIG, I lead the design strategy for AI-powered claims experiences, bridging human-centered design and emerging technology to create workflows that adjusters trust and that meaningfully reduce friction at scale. I bring structure to ambiguity through service design, rapid prototyping, and strategic roadmapping — moving from insight to impact faster than traditional UX cycles allow.

Director, B2B Product Design​

The Coca-Cola Company | March 2025 – February 2026

I lead end-to-end UX for myCoke’s eCommerce platform, driving intuitive scalable B2B experiences through deep discovery, AI prototyping, continuous customer insight, and measurable roadmap impact.

Principal, UX & Service Design

Cox Communications | January 2018 – August 2024

I shaped strategy-to-launch experiences across Cox consumer and business products, using workshops, journey mapping, and north-star visions to deliver clarity, alignment, and scalable solutions for Xumo and Cox Fiber.

Director, UX Design

Cox Communications | January 2014 – December 2018

I owned UX strategy and execution for Cox Business, built a data-driven team, and delivered 3X lift in self-service adoption through research-backed journey improvements.

Sr. Manager, UX Design

Cox Communications | January 2010 – December 2013

Led iterative design of next-gen Cox cable TV interfaces, owned IA/interaction/visuals, managed cross-functional roadmaps and launches, and drove rigorous usability testing plus ethnographic research.

Manager, UX Design

Cox Communications | June 2006 – December 2009

Designed award-winning Cox Remote (Red Dot) with ergonomic focus and shaped core Guide/VOD/DVR experiences while establishing UI style guides and strategic competitive analysis.

User Interface Designer

askSam Systems | September 2001 – June 2006

I designed intuitive database and web interfaces, iterating via wireframes, prototypes, and direct usability testing to continuously improve product usability.

Core Skills

I help organizations design meaningful, human-centered experiences that balance customer needs with business outcomes—across products, services, and teams.

01

UX Design​

I design intuitive, usable digital experiences grounded in real customer needs and validated through research and data. From complex enterprise tools to consumer-facing products, my approach blends human-centered design with practical execution to deliver experiences that are both elegant and effective.

02

Service Design

I take a holistic view of the customer experience—looking beyond screens to the people, processes, and systems that shape outcomes. By mapping journeys and aligning cross-functional teams, I help organizations design services that are cohesive, scalable, and customer-centered end to end.

03

Design Leadership

I help teams and organizations elevate their design maturity. With deep experience building and leading UX teams, I focus on creating clarity, fostering collaboration, and embedding design as a strategic capability—not just a delivery function.

Portfolio

Below are a few selected case studies from my work. If you’d like to dive deeper into any of them, I’d be happy to share more—just reach out.

myCoke Platform UX Design Leadership

myCoke Voice of the Customer Program

Cox Cable TV User Experience Design

Cox Remote Control Design

Cox Business UX Leadership

Cox Business Customer Journey

Contact Me​

anant.patil@gmail.com